I was asked to come up with a new logo design for well-known drum and bass act, Koven. The brief was to reinvent Koven’s brand, create a versatile, more commercial looking logo for Koven, moving away from the more techy look of their previous logo.
It is always a challenge when it comes to rebranding a well-known artist, particularly one who had a pretty good looking brand to start off with. You have to forget what has gone before and look at it again with completely fresh eyes. This brand design was created around a minimal typography-based design, with an icon designed from elements of the letters. The icon was designed to work on its own, or integrated, replacing the V, within the actual Koven wording.
Below you can see some of the design concepts that lead to the finished design, the evolution of the symbol and its integration into the wording.
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