Music branding goes much deeper than just a single logo design. Your brand needs to work on all levels, becoming a visual shorthand of what it is you are all about!

Just launched the new artist’s brandings section of the site, dedicated to producing more complete and holistic branding solutions. There are plenty of things to consider when you start out, either as a musician, artist, performer or collective, be it an event or record label. You need to be able to identify yourself amongst the crowd, create a message that goes through the heart of what it is you are trying to do and represent.  This ‘essence’ is what a good brand design will tap into and bring out.

The aim of a good brand might seem obvious, but an effective brand is the best investment you can make in yourself. the brand will give you instant recognition both on and offline, will build trust and a following in what you do, and best of all will make you cold hard cash through both merch sales and ticket/release sales through your fan base. It is much easier to market an artist with a clear brand than it is someone who has overlooked creating a proper brand.

I have worked with a lot of people over the years and can cut a line between those that have growing success and those that never got off the ground. There is a very clear pattern between those who spent time and energy on their branding and those that overlooked it. The one that I still work with now and see continual growth are usually those who at some point, normally early on took time and a bit of investment to perfect their brand. I even know a few who make a decent secondary living out of merch directly relating to their branding design.

The music banding packages offered here come in all shapes and sizes depending on factors such as budget, brief and assets required. A standard branding package might include things such as the core logo design, social media graphics, photography styling, packshot and artwork styling or merchandise design. The aim is to bring everything inline as one consistent, solid visual identity to go hand in hand with the music.

Your visual identity needs to work as an extension of what you do, representing you in the right way, whilst also being easily identifiable to your existing fans and appealing to potential new ones. Don’t underestimate the power of a solid brand. It really can make the difference between success or not. We can help you every step of the way.

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– Rich

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